The Aalborg Portland Holding Group aims to differentiate its white cement-based products offering by redefining and developing sustainable solutions which can support its customers' business through personalized services, know-how sharing, consulting and strategic partnerships.
The Group wants to challenge the traditional way of selling white cement, understanding those mega-trends and market needs that can redefine its role and function in the construction sector.
We began a journey into the complex high-performance concrete binder technology by leveraging a cutting-edge team within Aalborg InWhite SolutionsTM, a global innovation engine striving to capture market trends and our customers’ needs by developing new solutions inspired by environmental sustainability.
These trends include the development of new aesthetic coatings made in UHPC (Ultra-High-Performance Concrete) and UHPFRC (Ultra-High-Performance-Fibre-Reinforced Concrete) in the form of integrated prefabricated façade panels. These products show very high levels of compressive strength together with high traction capacity, long life, low water permeability and high workability.
The Aalborg Research and Quality Centre is continuously working to develop new hydraulic binders capable of meeting emerging challenges. Aalborg ExtremeTM and Aalborg ExcelTM are the first innovative white cement solutions based on FUTURECEMTM sustainable technology.
These innovative solutions allow you to respond to some fundamental needs, including:
- Low specific weight per square meter
- More efficient use of interior spaces thanks to reduced thickness
- Easy installation: finished products do not requiring further finishes
- Modular elements that can be disassembled and reused.